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Customer Acquisition & Enablement

Helping you drive success for your channel and your customers.

Developing partner relationships.

We build and nurture relationships

Channel partner acquisition and onboarding services

You rely on your channel partners for reach, scale and customer intimacy. How they represent your brand and your products in the marketplace is crucial to your success. Moreover, keeping that brand preference within an account takes work. Enter Tech Data. We help Original Equipment Manufacturers (OEMs) by finding and recruiting the best partners for you. Then we kick into high gear to provide them with the onboarding, training and support they need to succeed.

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Learn how our customer lifecycle management services can help solve some of the top business challenges in the IT channel.


Acquisition & Enablement Capabilities


We have the right tools and processes to engage with you to clearly identify the characteristics, practices, geographies and other factors that successfully create a unique partner profile for your products and services.


Tech Data selects well-aligned strategic partners from our far-reaching network and connects you to these prospective partners to quickly create a level of engagement that could not be achieved elsewhere.


We help your new partners complete their application and learn about your various marketing and sales programs. We also bring them up to speed on available tools, your support resources and how to have the most success with your program.


We train your new partners' sales teams thoroughly to present your customer value proposition as effectively as possible. We deliver the training that enables them to properly deploy your products and deliver maximum results.

Inside Sales

From Tech Data's fully managed sales center, we can set up appointments, follow up on questions and tasks and support a strong and lasting connection between your channel sales teams and valued customers.

Technical Support

For customers to enjoy the optimum experience with your products, you'll require a highly responsive technical support team. Make Tech Data technical support resources available to your reseller partners and their customers.

"Tech Data was able to understand our business objectives, and their team was able to integrate seamlessly into our channel program. Not only were they great to deal with, but they helped us step up our sales and support game."

Director of Sales and Support, International Electronics Manufacturer