As an Original equipment manufacturers (OEMs), you make extensive investments at the front end of the customer lifecycle. As technical issues arise, customers may look to external options for third-party maintenance if they don’t have easy access to an OEM-supplied option. And then when it’s time to refresh, OEMs who haven’t nurtured the customer relationship throughout the IT lifecycle lose their distinct advantage as the incumbent.

Download this whitepaper to learn more about the potential for customer relationship vulnerabilities and discuss a proactive strategy that keeps your customers engaged with you beyond original manufacturer support.

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